We all know about the traditional perks of working at a big company, which can include 401(k) matching funds and stock grants. But start-ups need to be more creative to attract top talent.
One popular perk in the Bay Area: free workouts. Gym memberships can be expensive, so start-ups bring fitness into the office.
At NerdWallet, a personal finance start-up, a boot camp trainer comes to the office and gives its 80 employees a free, hourlong workout. The company's executives say they want to create an atmosphere where employees want to come to work.