Parked discreetly at a gate inside JFK Airport's terminal 5 sits one of the newest additions to the JetBlue Airways fleet. An Airbus A321 that's not only right from the factory but donning a design unlike anything that JetBlue has ever offered.
That's thanks to the introduction of Mint, the New York-based carrier's first-ever attempt at a premium product. Call it JetBlue's take on business class.
"It is stylish service minus all of the stuffiness often associated with the traditional front-of-the-cabin experience," said JetBlue CEO Dave Barger in a statement when the service was first announced in September.
Now his vision for that concept is a reality. Come Sunday, the swanky new service will debut on cross-country flights between New York and Los Angeles. Later this year, flights between New York and San Francisco will also include the service.
It's the first time JetBlue, perhaps best-known for carting North Easterners to Florida and the Caribbean, has ever peddled a second tier of service on its planes. Until now, the egalitarian carrier has always offered a single cabin, equipped only with the option for more spacious seats at an additional fee.