According to the website of Singapore's Liquors Licensing Board (LLB), operating hours for most establishments can open at 6am but must close by 1am. Venues wishing to open at 3am and 4am for scheduled games must apply for a special license and pay a SGD$20 per hour fee.
The Bank + Bistro in Singapore's central business district plans to broadcast midnight games and will close half an hour after the matches end. However, they intend on applying for the special license for the quarter finals.
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Some Japanese companies are already seeing strong World Cup merchandise sales.
Adidas Japan K.K., the maker of jerseys for the Japanese national team, has already sold seven times as many shirts as it did during the 2010 tournament, the Japan Times reported this week.
Meanwhile, electronic retailers say that sales of newly-released '4K televisions,' which have four times the resolution of conventional high-definition TVs, are doing well, despite Japan's April sales tax hike.
- Additional reporting by Dhara Ranasinghe and Katie Holliday.