30. Apptio

Technology business-management software

Sunny Gupta, Co-founder, President & CEO of Apptio.
Source: Apptio
Sunny Gupta, Co-founder, President & CEO of Apptio.

Founders: Sunny Gupta (CEO), Paul McLachlan, Kurt Shintaffer
Date launched:
2007
Funding: $136 million
Industries disrupted:
Enterprise Technology, Software
Disrupting: Microsoft, Oracle, VMWare
Competition: ComSci, Costnomics, Transparent IT

Over the past decade, the role of chief information officer has changed dramatically at most large companies. No longer just the executive who oversees technology spending, a CIO is at the very heart of a corporation's strategic direction. Now, third-party companies are dedicated to helping CIOs manage and measure the value of IT in the same way other business functions are evaluated by outside consultants.

A 7-year-old company based in Bellevue, Washington, Apptio created a market discipline called technology business management (TBM), an SaaS platform that lets companies measure the cost, quality and usage of their IT resources. Apptio attracted investment from the Silicon Valley venture capital firm Andreessen Horowitz.

Read More FULL LIST: 2014 CNBC DISRUPTOR 50

Thirty-five Fortune 100 companies are customers, and the list is growing, according to Apptio. A sign of how quickly CIOs have embraced the outside help: Apptio started a CIO user group—the TBM Council—to promote it. Today, the council is a standalone organization with more than 1,000 members, including IT leaders at Facebook, Goldman Sachs and Coca-Cola.

Who do you dream of putting out of business?

"We are serving a market need that didn’t already exist. ... None of the legacy vendors can innovate, and Apptio is taking advantage of the disruption in enterprise IT." -Sunny Gupta, CEO

Technology

  • The Lenovo logo is displayed on a screen at a press conference in Hong Kong, May 21, 2015.

    Lenovo will be in a “very different” situation in terms of profit in the coming quarters as the Chinese technology giant implements a turnaround strategy, the company’s president said.

  • An Apple iPhone 6 Plus

    One pro thinks Apple should lease its iPhone in order to maintain its market share and margins, but another expert disagrees.

  • The Samsung Gear S2

    Samsung said it would make its next smartwatch technology available to its competitors who also use Google's mobile platform Android.

Latest Special Reports

  • As the world grows more interconnected, it’s harder to manage global risks. Here's some ways to mitigate the biggest challenges.

  • A globe-trotting look at the world of investing, from developed Europe and Asia trends to the least-traveled frontier markets.

  • Financial advisors stress that now is the time for investors to get serious about year-end financial planning checkup.