WebMD on Monday will launch Healthy Target, a service that collects data from wearables, wireless scales, glucose meters and more to offer up personalized health content and tips.
If it sounds like a familiar move at this point, it's because lots of tech companies are positioning themselves as all-in-one platforms for digital health. Samsung announced S.A.M.I., Apple trotted out HealthKit, Google is reportedly coming out with Google Fit, Microsoft is still plugging away with HealthVault and Qualcomm Life offers the 2net Platform.
There's a growing sense that continuously collected biological information can help consumers lead healthier lives or better manage disease.
But the industry has seen that a big portion of health-tracker customers dump them in drawers or forget them in charging cradles after a few week or months. It turns out that data on steps, sleep and calories doesn't magically transform beer bellies into six packs.
Better health habits are simply difficult to develop, even when they involve pretty new gadgets.