La Compagnie, a new business-class only airline in July plans to start flying its single plane between Paris and Newark, New Jersey.
The airline will lease its plane from Icelandair, and that airline will serve as a back-up if La Compagnie's plane is ever out of service, company officials announced Tuesday.
The business-class plan harkens back to the days prior to the Great Recession when several start-ups, including Eos, MAXjet, Sliverjet and L'Avion, all tried and failed with all-business or all-first class models.
"It is not the same model as has been tried before. It is not a deja vu," La Compagnie co-founder and Deputy CEO Peter Luethi said Tuesday morning at a press conference in New York announcing the launch. "It is not going to be the most luxurious business class, but it will be the best for the price."
Read MoreWorld Cup private jet—$250K and up
Tickets went on sale in France on Monday with round-trip airfare priced around $1,800, $2,400 and $4,600 depending on change and cancellation options. A summer sale will offer round-trip tickets for less. Tickets are expected to go on sale in the United States around June 25.
Pending approvals from French and U.S. government agencies, La Compagnie aims to start flying July 11 from Paris' Charles De Gaulle Airport Terminal 1 to Newark Liberty International Airport's Terminal B, Luethi said.
The company plans to start flying five round-trips per week, departing Paris at 5:50 p.m. and arriving at Newark at 8:30 p.m.; the return trip will leave Newark at 9:45 p.m. and land in Paris at 11:15 a.m.
The plan is to fly six round trips per week by September and move to seven days per week in November, with a day off every other week for maintenance, Luethi said.
The one-plane schedule leaves little wiggle room. "We have a back-up with Icelandair," Luethi said.
The single leased B757-200 plane, which Icelandair previously flew to the United Kingdom from 2000, will be equipped with winglets to help improve with fuel consumption, Luethi said.
Icelandair, which had to cancel flights Tuesday due to a mechanics strike, will handle regular maintenance of the La Compagnie aircraft and back-up service. That back-up service might need to route through Iceland, if the business-class only plane is out of service, Luethis acknowledged.
A second aircraft is on order for December, and it will either add service on the same route or add service to another European business center, Luethi said. That plane will be leased by DreamJet, the operating company for La Compagnie.
Plans call for more cities down the line. The company's 42 investors, mainly from France and other European countries, have put up equity amounting to 30 million Euros, Luethi said. They see a customer base of about half a million passengers mainly of individual entrepreneurs, small businesses, midsize companies and some leisure travelers.
The "tech-driven" airlines will offer wi-fi by "the later part of the year" will and provide French- and English-language entertainment on Samsung Galaxy Tablets that can be undocked at each seat, Luethi said. There will also be USB ports and power outlets at each seat, plus the option of mobile check in.
The 74 seats, configured two on each side of a central aisle, will lie flat and will be 26 inches wide. Passengers will have access to TSA priority screening.