Hoping to get an edge in the competitive wireless industry, T-Mobile US announced Wednesday a number of offerings to lure customers from its rivals, including a new Internet radio service, unlimited music streaming free of data charges and a free, seven-day test drive of the iPhone 5S.
"This is a chance for Verizon, AT&T and Sprint customers to [as] we call it, 'Have a seven-night stand.' Cheat on your carrier. Take a little shot at it," T-Mobile US CEO John Legere told CNBC. "I think it's going to change the way people buy wireless [in] the same way upgrade programs do."
Starting Monday, U.S. customers can sign up for the 'T-Mobile Test Drive' on the carrier's website, and receive a fully loaded iPhone 5S within days. Customers do not need to put any money down, but will have to provide a credit card to receive the popular Apple phone. After the seven-day trial, customers can either choose to purchase the device, or return it to their nearest T-Mobile store.