It used to be that capitalizing on violence was seen as unseemly in marketing—until, that is, a soccer player apparently bit one of his opponents.
The incident occurred in the Uruguay-Italy game Tuesday, when Uruguay's Luis Suarez—previously punished during his career for getting toothy on the field—appeared to take a chomp out of the shoulder of Italy's Giorgio Chiellini.
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While the sporting element on Twitter consumed itself with what punishment Suarez may receive, brands fell all over themselves to take advantage of the traffic.
(Hat tip to Mashable, which has more examples here).