The versatile GoPro camera has taken the Internet world by storm with videos shot from unique angles.
Popular with action sports enthusiasts and wildlife observers, the cameras have spawned their own genre of close-action video, both from users and the company itself.
As it prepares to go public Thursday, GoPro priced its initial shares at $24 each, at the high end of its expected range. The shares will trade on Nasdaq.
Founded by Nicholas Woodman in 2004, GoPro nearly doubled in revenue between 2012 and 2013, according to a May SEC registration statement. The California-based company now has offices and stores around the world.
The products are designed in California, while the company's two manufacturers are located in Shenzhen, China, the document said.