Soccer fans are gathering today in bars, homes and offices to cheer on their teams during the World Cup. In a loft in San Francisco, a group of Google employees are also watching the game, but they're watching for work.
Welcome to Google's World Cup war room.
Fans all over the world use Google to search for information during the World Cup. So far, Google says there have been 1.5 billion searches.
A group of Google employees meet in this office every day during the tournament to mine those searches for information. Data analysts first identify the most popular topics in these Google searches. Designers then create infographics, which are posted on Google's website as well as shared on social media and with news outlets such as ESPN.
For example, as Colombia made it into the quarterfinals, James Rodriguez became the most searched-for player on the planet. So the Google team produced an infographic to showcase that trend.