Shutterfly, the online photo-sharing service, is said to be working with boutique investment bank Qatalyst Partners to sell itself, Bloomberg reported Wednesday.
Preparations are said to be at an early stage and may not lead to a transaction.
Potential acquirers include private-equity firms, as well as e-commerce and Web storage companies.
Shutterfly could not be immediately reached for comment.
Shares of Shutterfly jumped in premarket trading on the report. (Click here for the latest quote.)
—By Reuters. CNBC contributed to this report.