"Basically I'm just making potato salad. I haven't decided what kind yet," Brown wrote on his Kickstarter page. But as more money has continued to roll in, his goal's have become a little more ambitious: At $100 he promised to try two different potato salad recipes, at $250 he pledged to use gourmet mayonnaise, and at $3,000 he said he would rent out a party hall and "invite the whole internet to the potato salad party."
Those who pledged a dollar will have their names said aloud as Brown is making the potato salad, $2 also nets a photo of him making the salad, those who pledged $3 will additionally receive a "bite" of the end product, and the rewards continue from there.
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Although Brown cautions on the site that his product "might not be that good," the funding process has developed a deeper meaning.
"Potato salad is just a vehicle that brought us all together," Brown told CNET. "We're all craving interaction and feeling like we're a part of something bigger. Potato salad isn't controversial, it isn't mean or snarky. Potato salad is lawful good -- something incorruptible that we can all rally around."
—By CNBC staff
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