Kristen McClellan hated taking time out of her vacation to apply sunscreen. The process was time consuming, and if she missed those pesky, hard to reach spots she'd burn. McClellan thought there just had to be a better way and started developing a solution while still a student at Cornell University.
"I really think SnappyScreen is going to be the next big thing for sunscreen application. We're not only going to make this easier for people but really provide something that is going to help the epidemic of skin cancer," McClellan said.
McClellan "Power Pitched" her start-up to panelists Women Innovate Mobile co-founder Kelly Hoey, Prevention magazine's beauty and lifestyle director Olessa Pindak, and Lucaspoint Ventures founder and CEO Adam Quinton. Will the panelists think this business has a bright future? Click the video above to find out!