WHEN: Today, Thursday, July 10th
WHERE: CNBC's "Squawk Alley"
Following is breaking news from CNBC. Marcus Lemonis will be on CNBC's "Power Lunch" today at 1PM ET. Following is a link to the story on CNBC.com: http://www.cnbc.com/id/101822961.
All references must be sourced to CNBC.
DOMINIC CHU: WELCOME BACK TO "SQUAWK ALLEY." WE'VE GOT SOME BREAKING NEWS ON CRUMBS. THE EMBATTLED BAKERY THAT ABRUPTLY CLOSED ITS DOORS IN BANKRUPTCY, WE ARE LEARNING NOW THAT CNBC'S PROFIT STAR MARCUS LEMONIS ALSO THE CEO AND CHAIRMAN OF CAMPING WORLD IS WORKING ON A DEAL WITH PARTNERS TO TRY TO SAVE THE COMPANY. THEY ARE WORKING WITH THOSE PARTNERS, AGAIN, ON A WAY TO PAVE THE WAY FOR A POSSIBLE EVENTUAL OWNERSHIP OF CRUMBS. MARCUS LEMONIS SAYING THAT CRUMBS IS A GOOD BRAND THAT LOST ITS WAY. ALSO, THAT THE CUPCAKE BUSINESS IS NOT VIABLE LONG TERM UNLESS THEY DIVERSIFY. WITH THAT, CRUMBS WILL FOCUS ON BEING A BAKERY WITH ADDITIONAL PRODUCT LINES. OF COURSE, MARCUS LEMONIS WELL KNOWN FOR HELPING TO SAVE AND KIND OF, YOU KNOW, BOLSTER SMALL BUSINESSES. HE'S GOT THAT KEY LIME BUSINESS THAT HE WORKED ON. ALSO, HIS PARTNERS IN THIS DEAL WILL BE THE FISCHER FAMILY. SO LEMONIS FISCHER ACQUISITIONS ARE WORKING ON THIS DEAL. THE FISCHER FAMILY IS THE FAMILY THAT IS BEHIND THE FAMOUS DIPPIN' DOTS ICE CREAM TREATS. SO AS YOU LOOK TOWARDS THE COMPLIMENTARY NATURE OF THIS POSSIBLE DEAL, MARCUS LEMONIS BRINGING HIS SMALL BUSINESS EXPERTISE ALSO HIS SNACK FOOD ITEMS TOGETHER WITH THE FISCHER FAMILY'S DIPPIN' DOTS AND ALL OF A SUDDEN YOU HAVE A POSSIBLE DEAL THAT COULD EVENTUALLY SEE CRUMBS BECOME A VIABLE BUSINESS AGAIN. ONE QUICK NOTE HERE, MARCUS LEMONIS, THE PROFIT HIMSELF, WILL BE ON "POWER LUNCH" TODAY IN THE 1 P.M. HOUR. SO CERTAINLY, TUNE IN. WE CAN'T WAIT TO HEAR WHAT HE HAS TO SAY ABOUT WHY HE IS GETTING INTO CRUMBS, CARL. BACK TO YOU GUYS.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/programming/cnbc.