Justin Heit, RAEN Optics

Justin Heit
Source: RAEN Optics
Justin Heit

With more than 16 years of experience in brand building, Justin Heit's creative impact is far-reaching. He is the former art director for Transworld Media and Nixon, where he guided the creation and deployment of all global advertising and marketing materials and oversaw the design and development of the watchmaker's soft-goods line.

Heit is the founder and current creative director of Libre Design Agency, which has launched brands such as RAEN, St. Archer Brewing Company and ASP. He has also refreshed a number of brands, including Daphne's California Greek and Surfing magazine.

RAEN Optics

About RAEN Optics

RAEN is a Southern California eyewear brand and the in-house creation of Libre Design. The brand was founded in 2008 from a shared vision for quality, handmade, exquisitely designed sunglasses with a modern classic edge. The sunglasses brand has recently launched a new prescription collection, supported by direct-to-consumer online prescription fulfillment.

Crowdfunding campaign

  • Raised a total of $825,000 on the equity-based crowdfunding platform CircleUp.
  • Crowdfunding campaign lasted for 2 months.
  • Total number of investors was 8.