Whether it's a GoPro camera attached to a surfboard, a drone flying above, or a wearable device providing up-to-the-minute surf data, expect to see more technology in professional surfing.
As CEO of the largest professional surfing organization, Paul Speaker tells CNBC that the Association of Surfing Professionals is always testing the latest technology to get fans closer to the biggest swells.
"Our goal is to get as close to the experience the surfer is having," he said. That's meant more point-of-view cameras, whether by land, sea or air.
As GoPro has become a staple item for many surfers, new technology like drones could be the next game changer.
"In the past, drones couldn't handle the wind and they had short battery life," said Speaker. "In the past two years, that has changed very dramatically."
For surfing stars such as 11-time ASP World Champion Kelly Slater, the new points of view are a welcome addition to the sport.
"It brings a completely different perspective, and it's not invasive," Slater said on CNBC's "Squawk Alley."
Loud helicopters have previously been used to capture this footage, resulting in distractions and sometimes even dangerous situations.
Data out on the waves
It's not just drones and cameras—professional surfers will soon be equipped with wearable technology. The tour has teamed with Samsung to develop a wearable device that will provide surfers' with scores and instant analysis.
Expected to launch in 2015, surfers will be equipped with data and information at their fingertips even when they are two miles off the beach.
With more than 120 million surfing fans globally, according to sports marketing research firm Repucom, social media and the new technology are helping to make the sport stronger than ever, Speaker said.
"It's created a unique experience for fans that have never been active in surfing before," he said.
—By CNBC's Jessica Golden