Samsung has had a long history of taking swipes at iPhones. Since 2012, under the tag "The Next Big Thing, Is here", Samsung has run several ad campaigns for its Galaxy S series.
The stakes are high for Samsung which this year, for the first time in four years, lost global market share which from 31.2 percent to 32.4 percent research firm Strategy Analytics; however it retains its position as selling the most smartphones.
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Similarly Apple is betting big on the iPhone 6 with its own global market share slip to from 17.5 percent to 15.3 percent from as smaller handset makers gain on the market leaders.
Apple, famously tight-lipped about the features of their products prior to release, has been true to form and have not yet responded to the latest Samsung slam videos.