Read More Tablet sales fall year-on-year for the first time
With Apple's Booklamp purchase, which was estimated at between $10 million and $15 million, the tech giant acquires book analytics that could improve its existing iBook search functions and recommendations.
The $30 million Swell acquisition would let Apple offer listeners personalized podcast playlists.
Read MoreBeats buy adds products, 'cool factor' to Apple
Apple's recent buying spree amounts to an admission from the tech giant, under the auspices of Tim Cook, that it should no longer insist on developing new technology on its own, according to Swartz.
"It's decided it's not going to invent everything. It's going to acquire companies that are good and useful to it ... They realize they can't do it all themselves, and they have to reach out to others and just bring them in house," Swartz told CNBC.
In May, Apple announced its plans to buy Beats headphones and streaming music service for $3 billion.
—By CNBC's Althea Chang