Victoria's Secret has lost a U.K. court battle with high-end London shirt-maker after a judge ruled that consumers looking for office-wear could be confused by the lingerie brand PINK's "sexy, mass market appeal".
Thomas Pink, which is owned by LVMH and has a U.K. chain of stores, launched legal proceedings against Victoria's Secret last year after the underwear company opened a shop in London's famous Bond Street.
Victoria's Secret had normally sold its PINK clothing line - which consists of loungewear and lingerie aimed at a younger audience – within its main stores. But the company opened a standalone shop with the PINK on the front.
Thomas Pink argued that this infringed its trademark and judge Colin Briss agreed, suggesting that shoppers could get confused between the brands.
"Consumers are likely to enter one of the claimant's shops looking for lingerie and be surprised and disappointed when they find they have made a mistake," Briss' written judgement said.