Tesla Motors appears poised to define the automobile of the future, making it the "most important car company in the world," analyst Adam Jonas said Friday.
The comment comes a day after the electric carmaker reported quarterly earnings and revenue that beat Wall Street estimates.
"The reason why we say they're the most important car company in the world is because if you haven't noticed, the entire automobile is being reinvented by technology," Jonas, who heads Morgan Stanley's global auto research team, said on CNBC's "Halftime Report."
"And the role of software, we think is going from around 10 percent to 50 or 60 percent of the value of the vehicle when we're kind of reaching full autonomy by [the] middle or latter part of [the] next decade, and Tesla's really uniquely positioned. So, it's not just EVs but also battery storage, stationary storage and cars that think for themselves and make decisions, artificial intelligence, machine learning. It's on a completely different level than any other car company."