In one of my favorite folk stories, a traveler arrives in a small village with nothing but an empty cooking pot. The traveler fills the pot with water, drops in a small stone and places the pot over a flame in the center of town. Confused villagers wander by to ask him what he's doing. "I'm making stone soup," he tells them. "Where I'm from, it is a delicacy."
Curious, one villager asks how she might get to taste a bite of stone soup. "Well," the traveler responds, "stone soup is much better with a few carrots. If you can spare a few, I will share the soup with you."
A month ago, I started making my own stone soup. On the popular crowdfunding website Kickstarter I made the Internet an offer, "I'm making a potato salad, and for a few bucks, I'll give you a bite." And bite they did. Thirty days later, my potato salad Kickstarter has raised more than $55,000 from nearly 7,000 backers.