6. Be consistent with your visual style.
It's critical to convey a consistent style across your crowdfunding page. This means the same typography, color, graphics and style of photography and video. A crowdfunding campaign is a huge marketing tool and a mechanism to launch your brand, so think about your brand identity when you are presenting your content. In this beautiful campaign for Rachel Rector lingerie, Rector used a quirky video and DIY-style photography, which perfectly fits with her vibe as a company. Some campaigns even go so far as creating their own headlines for different sections on the page, which requires project creators to implement the right typography.
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Overall, it's a good idea to get a consultation from a designer who can advise you on the design process. Graphic designer Hamish Smyth told me, "Kickstarter's default headings, set in helvetica, are clear and easy to read. Unless you are working with a designer, I recommend most campaigns take this approach for typography and focus on creating great photos, videos and images."
The Internet has forever changed the way we see things visually. A daily bombardment of quality content means it's harder than ever to be seen among the crowd—especially in the increasingly saturated space of crowdfunding. So create and choose your visuals wisely, because it will determine how much you engage your audience and your ability to build a larger audience through a campaign.
"The biggest thing you want to convey is that with a lot of campaigns, you're competing against established companies (or other campaigns) with designers and teams of people whose sole job is making them look and sound good," Smyth said, adding, "Amateur hour in crowdfunding is over. It is no longer good enough to skimp on production and put something out there half-baked. If it's worth doing, it's worth doing right."
—By Alex Daly, founder of creative services agency Vann Alexandra and a member of the CNBC Tech Crowd Council.