Tech companies will use a passenger's personal information to make their drive time a lot more customized, said Gary Silberg, an analyst at KPMG.
"If you think about the personalization of cars in the future, in 20 years or less, the car will be able to tell if you own it or not, it will know your traits and attributes and will do things that will help make you a better, smarter, more productive person," he said.
"The car will be this intelligent computer that provides you mobility," he added.
The software in cars will enable it to do things like make music recommendations for your ride depending on your mood and even sync with your calendar and monitor traffic so that it can alert you when to leave for your next appointment, Silberg said.
Because software will play such an important role in the future car experience, Apple and Google are already pushing to get their operating systems in vehicles.
Apple's CarPlay, which was announced in March, basically brings the interface of a person's iPhone to the car's infotainment center, allowing a driver to control things like music, messages and calls from their phone via voice or a built-in display. It can also predict where a user most likely wants to go based on addresses from your email, text messages, contacts and calendars.
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Google announced a similar system in June called Android Auto. Both companies' auto platforms are expected to become available on select vehicles before the end of this year.
In fact, the technology in cars is already becoming the most important determining factors for consumers when it comes to which car to buy.
"The interface is now the reason a car is selling or not selling. It's not about things like horsepower anymore," Reimer said.
However, the user-interface will get an even bigger makeover when self-driving technology goes mainstream because it will allow for the physical space in the car to be used in new ways.