A nearly unbreakable sapphire screen could be the make-or-break feature on Apple's newest iPhone, according to a recent survey conducted by used smartphone marketplace uSell.com.
The survey asked 1,000 U.S. smartphone users to rank the features they wanted to see most in Apple's next iPhone, which is widely expected to be unveiled in September. More than 45 percent of respondents listed a scratch-resistant sapphire screen as the top component that they hoped would come with the next device.
More importantly, 50 percent of all Android and iPhone users said they would ditch their current device for a new iPhone if it included a sapphire screen, according to the survey.
On CNBC's "Fast Money," uSell.com Co-Founder and COO Nik Raman shed some light on why customers are so eager to see an iPhone with a sapphire screen.