Shipments of smaller so-called "phablets" – phones with a screen size between that of a regular smartphone and a tablet – outstripped notebooks and tablets in Asia last year. But now, demand for larger tablets with voice calling options over celluar networks is on the rise, according to IDC.
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"This shift highlights the sustained interest among consumers, at least in emerging markets, to have a single mobile device for all their needs – be it watching movies and soap operas, taking pictures, texting or making calls, even if the device has a huge 7-inch screen on it," Avinash Sundaram, senior market analyst at IDC, said in a press release.
"It also helps that these devices are quite affordable, playing in the entry-to-mainstream price bands in most markets."
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