OK, wine in a box or screw top … but a can?

Pinkies down and wrap your hand around a can of wine
Pinkies down and wrap your hand around a can of wine   

"It's definitely kind of pinkies down." That's how Ryan Harms, owner and winemaker of Oregon-based Union Wine Co., describes his new wine in a can.

The form function of wine has certainly evolved over the years with wine-in-a-box and more recently screw-top bottles.

But wine in a can that's about the size of a beer is rather uncommon and a way to take the pretense out of wine, Harms said in a "Squawk Box" interview. "The can is a perfect vehicle to simplify things."

Read MoreThe really big ruckus over 'Two Buck Chuck'

Read more about Union Wine Co.'s foray into canned wine in this small-business profile.

—By CNBC.com staff

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