Amsterdam is synonymous with three things: canals, coffee shops and cycling. There are around 400km of cycle paths in the city, making getting around by bike a safe, popular and environmentally friendly way of traveling for a large number of residents.
Since 2009, the city has been promoting the adoption of another form of sustainable transport: electric vehicles. The initiative, known as Amsterdam Elektrisch – or Amsterdam Electric – has seen a raft of measures introduced in the city to encourage uptake of clean, electric transport.
Maarten Linnenkamp, who was responsible for the introduction of the scheme in 2009 and is now Project Manager for the city's metropolitan area, said Amsterdam's willingness to be pro-active when it came to electric vehicles was key.
"Five years ago, nobody knew hardly anything about electric mobility, so we thought: don't talk, but act," he told CNBC in a phone interview.
This willingness to act saw many incentives introduced to encourage people to buy or use electric cars.
During the scheme's "launch phase" those using electric vehicles in the city were offered not only free access to charging points, but free parking too. Today, 'e-drivers' are automatically placed at the head of parking space waiting lists.