Hormel is hoping to make inroads against market leader Oscar Mayer, part of Kraft. The company's shares have outperformed Kraft over the last year, and Hormel beat Street estimates last quarter, giving partial credit to strong pork demand and margins.
"Bacon is in more households," said Venenga, even as prices are 9 percent higher than they were a year ago. Price increases are starting to slow, however, and lean hog futures have been falling.
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"It's incredible on the road, it's a one-of-a-kind bike," said actor Eric Pierson, who was hired by Hormel to ride the bike from headquarters in Austin, Minnesota, to the company-sponsored International Bacon Film Festival in San Diego this weekend (yes, that is a thing).
Pierson even rode the bike to the annual Harley gathering in Sturgis, South Dakota, which he admits was a little intimidating.