Smart devices, a Samsung product launch and the latest smartphones are expected to dominate the headlines at the IFA consumer electronics show in Berlin, which takes place from September 5-10.
IFA bills itself as the world's leading trade show for consumer electronics and home appliances. It is Europe's answer to the annual CES (Consumer Electronics Show)in Las Vegas and analysts are predicting that connected devices will take center stage.
Samsung v Apple
South Korea's Samsung Electronics has thrown punches ahead of IFA, releasing both the Galaxy Alpha smartphone and the Gear S smartwatch in the preceding weeks. The watch can be linked with Samsung smartphones, keeping users locked in the electronic giant's ecosystem.
"The battle for the high end is still Samsung versus Apple," Neil Mawston, mobile analyst at Strategy Analytics, told CNBC by phone. "It is important that Samsung dominates IFA and generates as many headlines(as possible?), because this is probably its last before Apple takes on the battle in the next few weeks."