Olive Garden bends $100 pasta pass rules

In the wake of Olive Garden's highly successful promotion for never-ending pasta, the Italian chain plans to bend the rules of the promotion since it faces what might be called a high-quality problem.

More than 50 of the 1,000 pasta passes are drawing bids on online auction site eBay for multiples of the original $100 purchase price even though the restaurant stipulates on its site that they are "non-transferable and may not be re-sold."

Olive Garden Never Ending Pasta Pass for sale on eBay
Source: eBay
Olive Garden Never Ending Pasta Pass for sale on eBay

In light of this, the company faces a dilemma: it can either enforce the fine print and risk making some second-hand buyers or sellers mad, or ignore its own rules to avoid alienating customers.

Even though it's clear on Olive Garden's site that the cards aren't allowed to be re-sold, the company plans to flex on this somewhat in the spirit of maintaining good guest relations.

Read MoreOlive Garden: $100 for 7 weeks of pasta

"The cards are personalized and not transferable; however, hospitality is core to who we are, which is why we'll work with anyone who's purchased a card on eBay to ensure they enjoy Never Ending Pasta Bowl. I'd encourage those guests to reach out to us directly via phone or social media," said Tara Gray, a Darden spokeswoman, by email.

On Monday, the pass promotion drew half a million visitors within the first half hour. At times, the volume was so great, the promotion's site suffered technical glitches.

Read MorePanera asks customers to leave the guns at home

For those who failed to snag a pasta pass Monday, Gray mentioned the company will be hosting giveaways during the next couple weeks leading up to the beginning of the promotion.

—By Katie Little