The sales, which equate to roughly 9 million copies sold, were even higher than most analysts had forecast, which bodes well for the long-term strength of the game. It bodes even better for Activision and Bungie, the developer of the game.
"Day one reported revenues are roughly equivalent to the company's costs in building the game, and thus follow-on sales will occur at higher incremental margins," RW Baird analyst Colin Sebastian said.
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"Destiny" was able to achieve the high numbers in part due to the unprecedented number of stores holding midnight launch parties. Activision said more than 11,000 stores opened their doors at 12:01 a.m. Tuesday so fans could get their hands on a copy of the game.
"Since the beginning, we've been confident that our investment and belief in 'Destiny' would pay off," Activision Publishing CEO Eric Hirshberg said in a statement. "But not many people believed we'd be able to say it did so on day one. ... We have more confidence than ever that 'Destiny' will become one of the iconic franchises of this generation."