Microsoft's potential purchase of Mojang, the Swedish company behind the popular block-building video game "Minecraft," may not be a big deal financially, but it could be the winning ticket to expanding its mobile business, analysts said.
The U.S. tech giant is in discussions to buy Mojang for an estimated $2 billion, The Wall Street Journalreported earlier this week, a deal analysts don't expect to impact Microsoft's profits given that it's roughly 2 percent of Microsoft's $86 billion cash hoard as of the end of June.
"This is pocket change for Microsoft; they spend more than that in their quarterly dividend. It's a move that gets headlines but in terms of its impact on Microsoft's top-line or bottom-line, it's going to be minor," said Charles Sizemore, CIO at Sizemore Capital Management.
In 2013, Mojang had total revenue of around $330 million and profits of $128 million; "Minecraft" makes up 90 percent of Mojang's revenues.
With a 100 million registered users worldwide as of February 2014 and strong profitability, "Minecraft" could be an opportunity for Microsoft to leverage its mobile and software businesses, Norman Young, senior equity analyst at Morningstar, told CNBC on Thursday.