In April, Airbnb raised a $475 million round of financing, which valued the company at an impressive $10 billion. Some might point to a frothy venture capital market, but it's undeniable that Airbnb has disrupted the massive vacation rental market, which PhoCusWright valued at $23 billion in 2012. And with the share of online sales in the space doubling from 12 percent in 2007 to 24 percent in 2012, the market is headed in the right direction for Airbnb and others.
This got me thinking about a similar market, which I think is in a similar position as vacation rentals were just a few short years ago: apartment rentals. Not only do I think the market is ripe for disruption, I think that a comprehensive offering that addresses opportunities across the value chain will be the key to unlocking this market, much like we have seen in the vacation rental space.