Alibaba's initial public offering (IPO) on the New York Stock Exchange will be the largest in U.S. history, and while many Chinese are swelling with pride, they're sore that they won't be able to participate.
The company's shares priced at $68 on Thursday, the top of the revised range, and many analysts expect them to jump when they open for trade on Friday.
However, many Chinese investors will miss out due to capital controls that restrict the amount they can invest abroad. Most mainlanders cannot purchase overseas equities directly, however the very wealthy can buy them indirectly through qualified investor programs.
Alibaba's attempt to list on the Hong Kong stock exchange earlier this year failed after the exchange refused to change its regulations to accommodate the IPO.
"I use Taobao (Alibaba's online shopping website) every week, so often that it seems to be one of my friends," Liu Dongbo, who works in Beijing told CNBC this week. "I would invest if I had a lot of money."
Alibaba offers an online platform to shop, sell unwanted goods and make payments that accounts for around 80 percent of China's e-commerce market. Its popular online shopping website Taobao sells everything from handbags to houses.
"I think that their business model here in China has a lot of potential so if I had the money I would definitely invest," said George Hu, also based in Beijing.
However, Hu said he would be concerned about the success of Alibaba's U.S. expansion plans.
"As a publicly listed company in the west that operates in China, I think there will be significant cultural challenges as they prepare to do business in a place that they don't have experience in," he said.