Building and managing a business is complex and stressful. The "people assets" of a business can provide both its greatest rewards and its greatest management challenges. Being the conductor of such a menagerie of personalities and abilities is akin to nothing less than assembling a confounding jigsaw puzzle—while driving on a rocky road.
But that is your role as a business owner: aligning your team, both among themselves and with your business' operations and strategic plan. This, simply, is often the essential difference between a good business with a good product and a great business with a great product.