Google's platform is designed to "make your life better," executive chairman Eric Schmidt told CNBC on Wednesday, dismissing claims by Apple's chief that the search giant sells personal data to advertisers.
In a world where consumers are becoming more concerned about safeguarding their data from unwarranted intrusions, Apple's Tim Cook issued a not-so-subtle broadside last week aimed at Google and Facebook.
The iPhone maker's chief said: "We don't build a profile based on your email content or web browsing habits to sell to advertisers. We don't 'monetize' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you."