The day is approaching when the reason you buy a particular vehicle will be driven largely by the connectivity that car offers.
That's the conclusion of a new study by McKinsey, which looks into the growing importance of Internet connectivity in vehicles.
"Connectivity is increasingly important for the consumer buying a new vehicle," said Hans-Werner Kaas, who conducted the study for McKinsey. "This is not just another feature, it's really a primary factor."
The auto companies know it.