×

Darren R. Huston

Benjamin Wachenje

Title: President and CEO, The Priceline Group

Born: January 3, 1966, Hope, British Columbia

Education: BS in economics, Trent University; MA in economics, University of British Columbia; MBA, Harvard Business School

Early Marker: Vice president at Starbucks responsible for acquisitions and new product development.

Big Idea: The former Microsoft exec stepped up to the top job at Priceline in January 2014 after running the group's main revenue generator, Amsterdam-based Booking.com. Since 2011 he has been tackling the challenges of its main advertising outlet, Google, increasingly competing with it for travel-related bookings, of expanding its hospitality-related services, such as with its acquisition of OpenTable, and of retaining its customers as they migrate from desktop to mobile devices.

Wave of the Future: M-commerce, App-economy, experiential economy

Latest Special Reports

  • Airport

    From the most innovative hotels to the best ways to be a road warrior, CNBC tackles the business of travel in this new special report covering the leisure and hospitality sector.

  • Business icons and provocateurs share their innovative models. Learn how to upend old industries and start new ones that move markets.

  • CNBC|Survey Monkey Small Business Survey animation

    The Small Business Survey provides insight to Main Street opinions on regulation and hot issues facing smaller firms.

CNBC25: Rebels, Icons and Leaders