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Emily White

Benjamin Wachenje

Title: Chief operating officer, Snapchat; formerly director of business operations, Facebook's Instagram

Born: August 31, 1978, Santa Clara, California

Education: BA in fine arts, Vanderbilt University

Early Marker: Was employee No. 230 at Google, where she rose to run Asia-Pacific and Latin America's online ad sales.

Big Idea: Creating advertising revenue for the ephemeral photo and video mobile service, which has hitherto been a reluctant monetizer.

Wave of the Future: Social media, visual Web, App-economy M-economy

Latest Special Reports

  • Snapchat

    Full coverage on Snapchat's IPO, including in-depth roadshow coverage, expert analysis, and opening stock prices.

  • Watch investments

    Covering the full set of tools and strategies for long-term investors: How to take everyday market fluctuations in stride, and when to know it’s time to take action or protect against a major economic shifts.

  • Trillions of dollars are invested in exchange-traded funds, and there's a place for them in every investor's portfolio.

CNBC25: Rebels, Icons and Leaders