Emily White

Benjamin Wachenje

Title: Chief operating officer, Snapchat; formerly director of business operations, Facebook's Instagram

Born: August 31, 1978, Santa Clara, California

Education: BA in fine arts, Vanderbilt University

Early Marker: Was employee No. 230 at Google, where she rose to run Asia-Pacific and Latin America's online ad sales.

Big Idea: Creating advertising revenue for the ephemeral photo and video mobile service, which has hitherto been a reluctant monetizer.

Wave of the Future: Social media, visual Web, App-economy M-economy

Latest Special Reports

  • A logo sits on a sign at the World Economic Forum in Davos, Switzerland, on Thursday, Jan. 23, 2014.

    Coverage of the World Economic Forum’s annual meeting in Davos, Switzerland.

  • Take an in-depth look at the world of modern medicine - examining the treatments, companies and people making a difference in the way we treat illness and injuries today, and laying the foundation for the medical treatments of tomorrow.

  • Fintech

    From Apple Pay to roboadvisors, the worlds of finance and technology are changing the way we live, work, spend money, and do business.

CNBC25: Rebels, Icons and Leaders