×

Emily White

Benjamin Wachenje

Title: Chief operating officer, Snapchat; formerly director of business operations, Facebook's Instagram

Born: August 31, 1978, Santa Clara, California

Education: BA in fine arts, Vanderbilt University

Early Marker: Was employee No. 230 at Google, where she rose to run Asia-Pacific and Latin America's online ad sales.

Big Idea: Creating advertising revenue for the ephemeral photo and video mobile service, which has hitherto been a reluctant monetizer.

Wave of the Future: Social media, visual Web, App-economy M-economy

Latest Special Reports

  • Business icons and provocateurs share their innovative models. Learn how to upend old industries and start new ones that move markets.

  • College savings

    Ace the college-planning game with CNBC's guide to saving wisely, maximizing financial aid, and choosing the right school.

  • CNBC|Survey Monkey Small Business Survey animation

    The Small Business Survey provides insight to Main Street opinions on regulation and hot issues facing smaller firms.

CNBC25: Rebels, Icons and Leaders