Jonah Peretti

Jonah Peretti CNBC Next 25
Benjamin Wachenje

Title: Founder and CEO, Buzzfeed; co-founder, Huffington Post

Born: January 1, 1974, Oakland, California

Education: BA in environmental studies, University of California, Santa Cruz; MS, Massachusetts Institute of Technology

Early Marker: Viral e-mail exchange with Nike requesting that the sports-apparel maker print the word "sweatshop" on his shoes.

Big Idea: Building a media and entertainment site for a post-portal, post-search, social and mobile world.

Wave of the Future: Social media, M-economy

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CNBC25: Rebels, Icons and Leaders