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Marissa Mayer

Benjamin Wachenje

Title: President and CEO, Yahoo

Born: May 30, 1975, Wausau, Wisconsin

Education: BS in symbolic systems, MS in computer science, Stanford University

Early Marker: Joined Google as employee #20 and first female engineer

Big Idea: Arrived from Google after a pivotal 13 years there to turn around flailing Yahoo, which she is starting to do with a strategy of buying start-ups, streamlining existing product lines, and bulking up engineering to create new applications to offset a declining share of the search market and the eroding margins in its ad revenues.

Wave of the Future: M-economy, App-economy

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CNBC25: Rebels, Icons and Leaders