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Meet the new king of real-time marketing

KITKAT CHOCOLATE
Bloomberg | Getty Images

That's the way the cookie crumbles.

Made famous by a clever tweet during Super Bowl XLVII in 2013, Oreo was known as the real-time marketing king. But, after nearly 600 days, its reign came to an end in September when the folks over at Kit Kat broke a record—literally.

When Apple took heat from customers complaining of bendable iPhones, @KitKat jokingly tweeted, "We don't bend, we break." The post featuring a broken Kit Kat chocolate quickly garnered more than 28,000 retweets, eclipsing the 15,000 on @Oreo's "Dunk in the Dark" tweet.

Read MoreFacebook vs. Twitter: The Real-Time Battle

Together with Mashwork, a social media insights firm, CNBC took a deep dive into what caused people to buzz in the world of entertainment last month.

Aside for weighing in on bendable devices and a war between snacks, Twitter users had plenty to say. Take a look at the infographic below.