Morsel app gets funding from GrubHub CEO

Think of it as an app for foodies.

Morsel, a Chicago-based company, launched its iOS app out of beta on Tuesday and announced funding from the likes of GrubHub founder and CEO Matt Maloney.

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"We ended up with an $800,000 seed round that will allow the culinary community to tell the stories of their craft," Morsel co-founder and CEO Kris Petersen told CNBC.

Morsel founders Ellen Malloy and Kris Petersen
Source: Morsel
Morsel founders Ellen Malloy and Kris Petersen

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The app enables chefs and food enthusiasts to tell the stories behind their creations with words and photos. The idea behind content, Petersen added, was: "If chefs could visit every table, what's the one thing he would tell everyone about the dish he created."

Funding was led by Chicago Ventures with participation from Merrick Ventures and various angel investors, Petersen said.