It's been three years since J.C. Penney held an analyst day, and it's likely the retailer was hoping for a warmer reception from investors than it received Wednesday.
Shares in the retailer fell sharply, and were briefly halted due to volatility, after the company said same-store sales growth this quarter would be less than forecast. (What's the stock doing now? Click here)
Citing a slowdown in September, Chief Financial Officer Ed Record told analysts the company was trending to low-single-digit growth for same-store sales for the current quarter.
The company had previously projected mid-single-digit same-store sales growth.
The CFO also provided some longer-term financial projections. The retailer sees revenue of $14.5 billion in 2017, a proclaimed "conservative" gross margin forecast of 36.5 percent, and earnings before interest, taxes, depreciation and amortization of $1.2 billion.