Apple Watch to make cover debut on Vogue—in China

Apple Watch
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The Apple Watch will be front and center on the cover of the November issue of Vogue China.

Super model Liu Wen wears the device on the cover image and is also featured wearing the Apple Watch in the rest of the editorial spread, according to a report from Business of Fashion.

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The company's move to make its fashion debut on a Chinese publication suggests the company is not only serious about capturing the fashion market, but also the Chinese market, with its wearable device.

"Chinese people are actually very digitally minded, and we embrace new technology and digital products more easily than perhaps people elsewhere," Angelica Cheung, Vogue's editor-in-chief told BoF.

"We are an ancient country but at the same time a very young country when it comes to fashion and new products. We love to embrace everything that is new, modern and positive," she said.

In its third-quarter earnings, Apple reported a 48 percent increase year over year in iPhone sales in China. And recent data suggest that strong sales trend may continue.

On Friday, pre-orders for Apple's iPhone 6 and iPhone 6 Plus kicked off, and in just six hours, it was reported that the company had sold no fewer than 1 million of the new devices via the three largest carriers, China Mobile, China Telecom and China Unicom.

Apple, however, isn't the only tech company that is trying to strengthen its relationship with the fashion industry.

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In September, Intel showed off its luxury smart bracelet called the MICA during fashion week. The tech company partnered with the high-end fashion house Opening Ceremony to create the device. It features semiprecious stones as well as sapphire glass and can be used to check and send messages as well as check social site notifications.