Cher Wang is the chairman and largest shareholder of the Taiwanese smartphone maker, which has largely been forgotten in the smartphone wars. One of the wireless industry's most successful women, Wang is betting that a reinvigorated product line reinvents the struggling company she co-founded in 1997 and returned to a day-to-day operations role in late 2013.
"We are producing one of the best smartphones in the world," said Wang. Both she and her husband were named Taiwan's richest citizens before struggling sales led to a 90 percent drop in HTC's market value between 2011 and 2013.
"We have to be consistent," she said. "And you just have to make people love you. It takes time."
Nowadays, there's nothing consumers love more than taking pictures of themselves. One way HTC is trying to endear itself to that crowd is by launching the new Desire Eye, a new smartphone billed as the perfect "selfie" device.
It is also the company's first foray in cameras, and carries a small, portable lens called a RE. The 2.3-ounce, plastic camera has no viewfinder, few buttons and a 146-degree wide angle lens.
"It's very easy to carry with you," said Wang, who touted the camera's light weight and ease in contributing to the selfie craze. "You don't want to miss any time of your life, (so) just go anywhere and shoot anytime you want."
The RE, which is being touted as a challenger to upstart GoPro, is expected to be priced at about $200 when it is available to consumers later this month.