And with viewer numbers in the millions, this means big bucks in terms of advertising revenues. So far this year YouTube's net advertising revenues stand at $3.24 billion, trumping last year's figure of $1.96 billion, according to eMarketer. This accounts for 7 percent of Google's net advertising revenue.
Wilson said the big advertising push is to attract companies to YouTube as a platform to promote and advertise their brand.
YouTube is looking to capitalize on the rising advertising spend on digital video which is set to grow almost 17 times faster than TV in the U.S., according to eMarketer.
The video streaming platform launched Google Preferred earlier this year in the U.S. which takes the top 5 percent of channels on YouTube broken down by genre such as food or beauty, and sells them to advertisers. A Google spokesperson says the offering is already sold out in America. The service was launched in the U.K. on Monday.
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"We are trying to change those perceptions and make it clear to people that there are fantastic brands that consumers of all ages are hugely engaged with on a daily basis and that you can now access those to buy media advertising," Wilson said.
YouTube is continuing its push to professionalize the content on the platform. In 2012, the company opened a studio in Los Angeles that allows popular YouTubers to take advantage of camera and editing equipment as well as space to film.
On top of the studios in London and Tokyo, YouTube announced this week that it would be opening a space in Manhattan, New York. The hope is that the investment in higher quality videos will continue to broaden the appeal of YouTube as an advertising platform.
"Our platform is only ever successful when our creators' businesses are successful and that is what we are trying to do," Wilson said.