European entrepreneurs need to be more willing to take risks in order to compete with their American counterparts, the EU's digital commissioner, Neelie Kroes, told CNBC on Monday.
Speaking at the TechCrunch Disrupt conference in London, Kroes said that entrepreneurs in Europe were generally more risk-averse than those in America, which was holding them back.
"You never get a better result if you stick to that (risk-averse) line. You have to take risks," she said, stressing that if you are not willing to fail, "you will not be successful".
"We should change that mindset in Europe," she said.
Kroes admitted that Europe's tech scene had some way to go before it caught up with the U.S., particularly when it comes to investment – although she said that things were getting better.