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Apple's latest attempt to fix its Maps problem

Apple Maps application
Simon Dawson | Bloomberg | Getty Images

In a move to improve Apple Maps, the company rolled out a new tool that enables small businesses to add their business location and other information to the mapping system.

The tool, called Apple Maps Connect, quietly launched on Tuesday and is basically a web portal that allows business owners to change or add information about their business, including things like their phone number, address, official website and social sites, according to a report in Search Engine Land,

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Crowdsourcing mapping data is not new and has become a very effective way for map apps to incorporate data like traffic information.

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In fact, Google bought Waze, the mapping app powered by crowdsourced data, last year to help improve its own systems. And considering Apple Maps has taken a backseat to Google Maps since its launch, allowing users more users to add information can't hurt.

When the iPhone maker first introduced Apple Maps in 2012, the company promoted it as the "most beautiful, powerful mapping service ever." But after its launch of the service so many consumer complaints rolled in that Tim Cook was forced to issue a formal apology to consumers.

Since its roll out, Apple has continued to invest in the mapping system, but hasn't divulged many details about its efforts.

By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.