A brief history of Nokia, as Microsoft erases it

Will you miss Nokia?
Will you miss Nokia?   

Nokia reported earnings and revenue that beat estimates in the third quarter, but the brand name is fading.

Microsoft bought the Finnish firm's mobile division in April and has gradually removed the Nokia brand name. Microsoft will report first-quarter fiscal earnings after the bell Thursday.

After the acquisition, Nokia's former CEO Stephen Elop became the vice president of Microsoft's Devices Group. In a live chat session in April, Elop said "Nokia as a brand will not be used for long going forward. Work is underway to select the [next] smartphone brand."

That phasing out could culminate soon as future Windows phones will likely adopt the name Microsoft Lumia, according to initial reporting by The Verge.

In addition, the landing page for nokia.com states "We are now Microsoft" and directs visitors to Microsoft Mobile.

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The Seattle-based company said it had nothing new to share since the announcement in April and its live session with Elop.